Description
🌟Do you know a business that has showcased exemplary marketing strategies and effective communication efforts? Nominate them for the Marketing & Communications Award and celebrate their ability to engage and connect with their audience. *Business must be in operation a minimum of 2 years as of Sept 1, 2023.
Requirements
The Marketing & Communications Award recognizes businesses or organizations that demonstrate innovation in their marketing and promotional efforts, effectively reaching their target audience. This award acknowledges those who excel in creating relevant, engaging, and appropriate content while showcasing excellence, innovation, and originality in both traditional and new-media marketing strategies.
Must be in operation or a minimum two years as of September 1, 2023.
To be considered for the Marketing & Communications Award, the business or organization must meet the following criteria:
- Relevant, Engaging, and Appropriate Content: The business or organization consistently produces content that is relevant, engaging, and tailored to their intended audience. They understand their target market's needs, preferences, and demographics, delivering messages that resonate with their audience effectively.
- Excellence, Innovation, and Originality: The business or organization demonstrates excellence in marketing and communications, standing out for their innovative and original approaches. They employ creative strategies that differentiate them from competitors, leveraging both traditional and new-media channels to effectively promote their business or service.
- Effective Use of social media: The business or organization effectively utilizes available social media platforms to reach their target audience. They have a strong online presence and engage with their followers, using social media as a valuable tool for brand promotion and communication.
- Creative Storytelling and Audience Engagement: The business or organization employs media creatively to tell compelling stories that resonate with their audience. They use various media channels to captivate their audience's attention, fostering engagement and building a loyal customer base.
Criteria
Criterion | Weight |
---|---|
Organization Profile | 15.0% |
Success Factors | 25.0% |
Partnerships & Collaborations | 15.0% |
Improvements & Innovation | 16.0% |
Brand Awareness | 20.0% |
Supporting documents | 9.0% |