Requirements
Marketing & Communications Award is presented to a business or organization which is innovative in their approach to marketing and promoting their business or service effectively. Judging will take into account the relative size of business. *Must be in business longer than 2 years
This Business:
- Relevant, engaging, and appropriate content for the intended audience.
- Best demonstrated excellence, innovation and originality in traditional and new-media marketing.
- Makes good use of available social media to reach target audience.
- Uses media creatively to tell a story and engage audience.
NOTE: The BEA Committee reserves the right to reallocate nominees into the appropriate award category if they are determined to be ineligible in the Marketing & Communications Award category.
Criteria
| Criterion | Weight |
|---|---|
| Business demonstrates clear goals and objectives | 25.0% |
| Business demonstrates innovation in their product, process, technologies, and/or services | 40.0% |
| Business achievements | 25.0% |
| Supporting documents | 10.0% |